News from Mindware The Grid: Profitable liaisons
Mindware has had a resounding success in both enterprise and SMB business within the region.
This year we plan to work even more closely with our vendors to fulfil our commitment to them
on market reach and demand development. We are going to put together strategies in place to garner more SMB business, which will benefit our vendors as well as ourselves. Our main aim is to support our vendors in a much deeper way to create profitable collaborations. This will also help us to reduce credit risk and related challenges in the market.
From a market perspective, we aim to continue our focus on all the markets where we already have a presence. Dubai has been and continues to be a very stable market for us. Other markets such as Saudi Arabia and Oman might have a slight decline, largely due to the impact of shrinking oil prices. We will continue our investments in Saudi and have plans to invest more in and Kuwait. We will also enhance our reach in Bahrain and Oman. We will continue to focus on our market initiatives in Jordan and Lebanon. This year we are also planning to increase our focus on North and English-speaking Africa. We will have more people on ground and increase our activities to slowly mature this investment into having a strong local presence in Africa.
Partners can rely on our support and expertise to boost their business. We will continue to build strategic relationships with our partners. We are a company that values long-term associations and therefore will be selective in choosing the right partners who can deliver our vendors’ solutions to the market in the best way possible.
(In the picture: Arkan Saleh, Chief Operating Officer, of Mindware)