Bring the next generation of Latitude convertibles to your customers and experience market growth like never before.
Now’s the time to switch to convertible.
As the market for convertibles continues to grow, the need for more on-the-go solutions that give workers the anytime, anywhere access they crave. Put simply, the convertible format brings a whole new dimension of functionality which is driving end-user demand like never before.
If you haven’t already started a conversation with your customers about moving their mobile estate over to convertibles, now is the time. With the launch of exciting all-new products from Dell that complements our existing range, you can offer your customers the complete Latitude 2-in-1 Series line-up.
Divide and conquer
The PC market is becoming more complex. No longer can we sell just to the IT decision maker; we need an approach that broadens our Sales and Marketing efforts with a two-pronged focus targeting both IT staff and end users.
End users want a light, multi-functional device with accessories that extend battery life and keep you connected at all times. IT buyers want products that are secure, easy to deploy and maximize productivity. Our convertibles, which are compatible with the Intel® vPro™ platform that is built for business, meet and exceed all of these needs.
More of what you need
To ensure your customers see the advantages for themselves, we’ve created tailored messaging and a set of vibrant marketing assets to support it – all available for download on both Campaign Builder and the Digital Marketing Platform.
Despite the growing success of convertibles, we understand that notebooks still make up the majority of the market. That is why we’ve also completely refreshed our Latitude notebook line-up – click here to find out more.