Mindware has named industry veteran Gilbert Lacroix as its new general manager. He was previously advisor to the CEO of Midis Group, which owns Mindware. As part of the management restructuring, the distributor has also promoted Arkan Saleh, who was heading finance function, to the role of chief operating officer.
“Being part of the $4 billion Midis Group, we have a solid foundation and the right set up to face any crisis to emerge stronger. We are moving to a solutions-based distribution model and the plan is to bring out plug-and-play type of solutions, especially targeted at the SMB sector in the region. We are not trying to cover all the brands and products, but to focus on products we know we can add value to,” says Lacroix.
In line with its move towards solutions distribution, Mindware is planning to expand its portfolio this year. “We have to flesh out our solutions portfolio, which will require us to bring some niche vendors to the region. You will also see our volume business shrinking over the next couple of years as the focus shifts towards solutions,” says Lacroix.